Facebook

Facebook doesn’t technically sell user data, but not out of the goodness of its heart. Selling user data directly would compromise Facebook’s ability to sell access to its users to advertisers.

<aside> 💡 In December 2019, the Hungarian Competition Authority fined Facebook around US$4 million for false advertising, ruling that Facebook cannot market itself as a "free" (no cost) service because the use of detailed personal information to deliver targeted advertising constituted a compensation that must be provided to Facebook to use the service

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• Facebook sells ads on social media websites and mobile applications.
• Ad sales are the primary source of Facebook's revenue.
• About 98.5% of Facebook’s revenue comes from ads on Facebook and Instagram.
• Most of the ads are “pay-per-click,” meaning that advertisers pay Facebook each time a person clicks on an ad.
• The ads in the old news feed on Facebook and Instagram make the most money, but ads in the disappearing Stories are also becoming much more popular and making more money each year.

<aside> 💡 Facebook has recently been rolling out privacy tools that allow users to prevent some of their data being used for targeted ads.

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"There's a very common misperception about Facebook — that we sell data to advertisers, and we do not sell data to advertisers. We don't sell data to anyone."

• Mark Zuckerburg

<aside> 💡 Nein, wir verkaufen deine Informationen nicht weiter. Stattdessen bezahlen Werbetreibende und andere Partner dafür, dass wir dir basierend auf unseren Daten personalisierte Werbung in der Facebook-Familie von Apps und anderen Services zeigen.

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Monetarisierungsmöglichkeiten auf Facebook

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